Confusing Store Name
When you see the website domain name, you may, like me, think that it is definitely a wholesale website, no matter what it sells. However, the site states clearly in its company info introduction: ”wholesale4ever.com is a B2C e-Commerce website serving Chinese sellers and global buyers.” This is really confusing! I was wondering how the Wholesale4ever.com staff could use such a weird name while the site is intended for retail business. The only explanation is: they are not professional.
Anyway, today on the Chinese international e-commerce arena, it is very common for websites to do wholesale and retail business at the same time. Many famous online shops do this way too: Lightinthebox.com, Dinodirect.com, Milanoo.com, Chinavasion.com, Focalprice.com, to name just a few. The only difference is: they won’t use such a confusing domain name or store name for their business! If I were the boss of Wholesale4ever.com, I would at least revise the company description in order not to mislead potential buyers.
Legitimate or A Scammer?
I searched Google as well as Baidu (the biggest Chinese search engine) for related information about Wholesale4ever but found almost nothing. The site is ranked globally 2,463,050 at Alex, which means it is a small site with few visits. Like Fangtrade.com (click to see review), it should be owned by an individual businessman instead of a company, if it is legitimate.
Based on my research, Wholesale4ever has set up a store at Aliexpress.com, the famous Chinese international trading platform connecting countless suppliers and buyers. This further proves that the site is an individual-owned shopping website. In China, such websites can be found everywhere. While a few of them are scammers selling nothing or crap quality products to steal people’s money, most are doing serious business with global buyers by offering products whose quality is worth or even exceeds the pricing.
Continue reading Wholesale4ever.com Review: Wholesaler or Retailer?
At the first glance at the homepage of the website, it seems like a small shopping website run by an individual seller or maybe a small couple-owned team with just one or two employees. My reason is very simple: the site looks not at all professional. I can easily find some spelling errors like the one shown below there. Besides, the homepage layout looks uncomfortable with too many wordings occupying the most important areas of the page. The most ridiculous part is, the domain name fangtrade.com does not match the logo showing the brand “AR SPORT”. And finally, the contact information they indicated on the left is too personal as the live chat contact method is MSN and the contact persons all use personal emails (e.g. xxx@hotmail.com) instead of work emails that contain the company domain after the @ mark.


The biggest concern is about the security of payment: Which payment method do I use? Will my money go forever while my order never arrives? If the product I receive does not work as described or is damaged, can I get my money back?, and so on. We all know that paying by credit card is the safest option as we can file a chargeback on the purchase if we are not satisfied for whatever reason. Or, at least we should use Paypal to make the payment as it is an internationally reputable payment service provider. Nevertheless, we have to face the fact that most Chinese suppliers, especially smaller ones, have great difficulties in applying for credit card because of the strict government regulations and criteria. As a result, while being the least safe to buyers, Western Union and wire transfer are the most popular payment methods accepted by the vast majority of Chinese sellers.