What Separates the Chinese Global Online Fashion Store from Their Competitors?
In the Chinese foreign trade arena, when you mention Romwe.com, rare people know about the fashion retailer. I hadn’t realized that it is a special online fashion store with something unique before I took a good look at their product catalogs. I was surprised to find that the fashion products they are offering are totally different from those available at the China-bases sites which I am familiar with, such as Lightinthebox.com, Milanoo.com, Fancyladies.com, to name just a few.
Founded in 2009, Romwe is truly a street fashion definer, just as how they label themselves. From the various kinds of trendy fashion products listed at the site, you will be instantly attracted by the glamorous city lines as well as the relaxing or casual sense. At the same time, you may even get an illusion that you’ve entered the world-top high streets of fashion capitals such as New York, Berlin, Paris, London, Tokyo, Shanghai, Hong Kong, Milan or the like. Then, by looking closer at the price tags, you will be shocked to find that the best street styles are equally attractive and most fashionistas with a small budget on their wardrobes would never feel awkward for having to abandon a dreamed style because of the high cost.
As a cliché, before we shop with any China-based online store carrying whatever categories, we need to do some research in order to avoid potential risks. Security always comes first and we should be cautious when paying out our money to an online shop for a purchase, especially for the first time. Reviews of the websites posted by real customers as well as third-party bloggers, reviewers, editors, forum members or webmasters could help a lot. To help minimize the tough research work for interested parties, I will share my findings about the Chinese company below.
Website Traffic Analysis
According to Alexa, the global site ranking of Romwe.com is 15,046, which indicates that the site have a significant traffic base they are visited quite extensively by visitors around the world. I often refer this as a useful sign for telling whether a site is legit or not. You know, a scam website can’t be able to attract so many visits as they tend to disappear quickly after taking the money from the victims. Only legitimate shopping websites are willing to invest big money in getting more traffic to their sites to boost their sales.
The major traffic source of the Romwe.com site is from Facebook.com. Based on my research, Romwe is one of the rare Chinese online international fashion stores that are doing well in Facebook marketing. That explains why they have so many visitors coming from the social networking website. Now, let’s look at the top search queries for Romwe.com:
Stats. from Alexa.com
From the major keywords that direct people to Romwe.com, we can see the following features of the store:
1. providing free shipping service to any destination of the world;
2. building romwe as an individual fashion brand instead of a fashion store only;
3. focusing on street fashion with latest street styles added regularly;
4. selling good on galaxy dresses and fashion leggings.
Continue reading A Full Review of Branded Fashion Retailer Romwe.com
