General Background
Based in Chengdu, the capital of Sichuan Province, China, Milanoo.com is a fast-growing online retailer of fashionable apparel and lifestyle products. This company was founded in 2008 by Albert Feng, who had been a government clerk before.
Major Catalogs
Milanoo.com started from selling popular Lolita supplies and cosplay costumes and was best known for the product line for a couple of years. Soon they successfully opened up the highly profitable catalog: special occasion dresses and is doing better and better in this field. Now you can shop for gorgeous wedding dresses, bridesmaid dresses, prom dresses, cocktail dresses, evening dresses, homecoming dresses or any other kind of formal or semi-formal dresses there with plenty of choices.
At the same time, their other lines are growing rapidly too, including women’s clothing, women’s shoes, women’s bags, women’s beauty products and home fashion. The site is basically a fashion store for ladies though they also carry kids’ apparel and men’s clothing & accessories such as men’s watches.
Website Improvements
As a third-party reviewer, I have been observing the performance and the changes they are making since they were born. One particular thing about them that impresses me deeply is their constant effort to improving their website user experience. Look at their site and you will be easily attracted by the lovely banners and product images as well as the neatly sorted categories. To be fair, they now look much, much better than how they were years ago!