Dec 16

China Retail Marketplace brand shopping site
On November 11, 2011, the daily turnover of Taobaoshangcheng ( reached 5.2 billion RMB (about 0.8 billion USD);

On December 12, 2011, the daily turnover of reached 4.38 billion RMB (about 0.69 billion USD).

Taobao, the biggest domestic retail online marketplace in China, hits the world with the two miracles.

Since 1993, November 11 (1111) has been observed as Singles’ Day among Chinese young people to celebrate singlehood. In recent years, the Chinese culture holiday has been getting more social attention and become a great event for promotions. Now the Singles Day in China is often compared to the Black Friday in the United States. This year, Taobao made the holiday a hilarious shopping spree by offering 50% off products available at its brand channel As it is reported, on the Singles’ Day, because too many shoppers surfed the online store to snap deals, the Taobao site almost collapsed. At the same time, the site’s huge turnover on that day enables the world to re-recognize the powerful consumption capacity of the Chinese.

Soon Taobao launched another crazy sale on December 12 (1212) and invited some of the merchants to join the one-of-the-year promotional activity. Again, Taobao achieved another breathtaking daily turnover, which further proved the enormous purchasing power of Chinese people. This time, the promotion covered the most wanted items for one’s daily life, including women’s apparel, home and garden products, consumer electronics, computers and laptops, communications products, men’s apparel, baby and kids, shoes, cosmetics, intimate apparel, movie tickets and more.


Belonging to Alibaba Group, is the most popular online retail shopping website across China. There you can find a huge number of sellers or stores offering various products at different prices. Transactions made through the platform are protected by the AliPay payment service provided by Taobao. In particular, is the brand shopping centre with certified brand sellers only. For instance, Lightinthebox has a domestic wedding apparel store at The site targets the Chinese domestic market only and basically focuses on retail business, while its sister site targets the international market and specializes in small and medium-sized wholesale business.

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