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Simpletics, a modern haircare brand known for its signature sea salt spray, was born from the vision of influencer and creative Dillon Latham. Positioning itself as a champion of clean beauty and minimalism, the brand promises formulas free of parabens, sulfates, or other harsh chemicals, and is committed to using natural and organic ingredients whenever possible.
Simpletics’ core philosophy is based on minimalism and natural ingredients. The brand intentionally uses only a minimal number of ingredients in its product formulas. Its best-selling product, the Himalayan Sea Salt Styling Spray, contains only five ingredients, while its setting powder uses only four. This approach ensures minimal chemical exposure, as all products are free of parabens, sulfates, phthalates, and other harsh additives. Furthermore, the brand is 100% vegan and cruelty-free, meeting the growing consumer demand for ethically transparent beauty products.
Simpletics’ flagship product is the Himalayan Sea Salt Spray, a texturizing volumizing spray designed to create a “beach wave” look without creating a stiff, unwieldy style. Its formulas are intentionally minimalist, typically consisting of just five core ingredients: distilled water, Himalayan rock salt (for added grain and body), gum arabic (for light hold), potassium sorbate (a preservative), and essential oils (for fragrance).
Simpletics products are designed to deliver professional results with a focus on hair health. The flagship Sea Salt Spray is widely praised for its ability to effortlessly create beach waves and texture while keeping hair soft and manageable, without the harsh or dry feeling some alternatives can cause. It’s also acclaimed for its pleasant, signature scent, often described as vanilla or pina colada, which enhances the experience. The Texturizing Powder provides instant root lift and volume, absorbing excess oil, restoring style, and adding volume without leaving a sticky residue. The brand continues to innovate, with a new hair clay soon to be released containing only six ingredients.
Simpletics has successfully carved out a niche by eschewing complex, chemical-laden formulas. It offers a simplified, health-focused approach to hair care without sacrificing style or effectiveness, making it a top choice for modern consumers. User feedback on Simpletics has been mixed. On Amazon, the Himalayan Sea Salt Spray has a rating of approximately 3.9 out of 5, with reviewers praising its scent, hold, and ease of use. However, external reviews have also expressed some skepticism.
Simpletics is a small but ambitious brand built on simple, minimalist styling formulas and social media momentum. Its core product, the Himalayan Sea Salt Spray, offers a simple, minimalist approach to creating textured, beach-inspired hair.
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